Creative direction across a multi-single release arc. One cohesive visual world built across covers, portraits, and rollout.
I wanted the arc to feel like a single world, not a set of unrelated drops. So I built one visual language and held it across every single: black-and-white photography, hand-lettered type I drew myself, and a recurring yellow signature that threads the releases together.
I directed it, designed it, styled the looks, and shaped every frame in post. The shoot itself ran from my direction on a day I wasn't on set, and it still came back as one world, because the visual language was locked before a single frame. Casting, looks, the hand-lettered type, the yellow that ties it back to her: it all traced to one intention.
Each cover reaches for a different register of glamour while staying unmistakably hers. Restraint and intention over novelty, built to flex across every platform without ever breaking the world.
Creative direction that builds a whole world, for artists ready to take the next one further.
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