A self-initiated concept for a collaboration that treats summer as a condition, not an event. One head-to-toe heat-ready system: SKIMS' second-skin softness and Havaianas' bare-foot ease, built into a single world.
Summerwear gets sold as a moment: poolside, vacation, spectacle. This reframes it as everyday infrastructure for living in heat. Two product-first brands, one disciplined visual world, shot like a vintage Brazilian travel poster pulled into now.
The line runs the swim, a co-branded thin-strap Havaiana, and a grab-and-go bag, sold as a set or apart. Second-skin, in neutral tones matched to every body.
The complete world: concept, product, and rollout.
View the campaign Work with usCreative direction across a multi-single release arc. One cohesive visual world built across covers, portraits, and rollout.
A release arc should feel like a single world, not a set of unrelated drops. For Ella Rey Nash, the direction held one visual language across every single: black-and-white photography, hand-lettered type, and a recurring red signature that threads the releases together.
Each cover references a different register of glamour while staying unmistakably hers. Restraint and intention over novelty, built to flex across platforms and stay coherent as the arc unfolds.
Creative direction that builds a whole world — for artists ready to take the next one further.
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