A self-initiated concept for two brands obsessed with the same thing: skin. SKIMS' second-skin softness meets Havaianas' barefoot Brazilian ease. One heat-ready system that treats summer as a condition, not an event, and the body as something to celebrate, not hide.
Summerwear gets sold as a moment: poolside, vacation, spectacle. I reframed it as everyday infrastructure for living in heat. Two product-first brands, one disciplined visual world.
I self-initiated this and ran it end to end. I built the concept and the world, art-directed and shot the campaign on a Barcelona beach at first light, and graded every frame in post. The line itself stays simple: the swim and a co-branded thin-strap Havaiana, second-skin, in neutral tones matched to every body.
The complete world: concept, product, and rollout.
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